Mallee Project
Sustainable Visual Identity
Working with Mallee, an Australian family business, I created a visual identity that perfectly reflects their values of sustainability, simplicity, and handcrafted elegance. Inspired by Australian nature, the logo and graphic variations for their website, packaging, and promotional materials...
Customer Request
"We are Mallee, an Australian family business dedicated to handcrafted and sustainable products. We are looking for a logo and visual identity that reflect our values: nature, simplicity, and elegance. The design must be versatile, usable on our wood and fabric packaging, as well as on our website and social media."
My Proposal
To meet this demand, I designed a visual identity that captures the essence of Mallee:
A natural logo: Inspired by petals and leaves, with simple and organic shapes.
An earthy palette: Olive, wood and beige tones, evoking durability and warmth.
Elegant Typography: A modern and minimalist font, perfect for any medium.
Final Result
The final logo is both timeless and adaptable.
Applications:
Packaging: wooden boxes and reusable fabric bags.
Digital: website mockup and graphics for social media.
Identity: A design that harmoniously reflects nature and modernity, ideal for their local and international launch.
👉 Click here to discover all my variations: print, social networks, Miniamaker for YouTube, packaging, and much more. (Indesign, Figma, Illustrator, Photoshop...)
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Various variations for Mallee*
Discover how we adapted the Mallee project's visual identity across a variety of media: optimized web design, YouTube thumbnail creation to boost CTR, social media graphics, eco-friendly packaging, and print materials. Our designs aim to reflect the values of sustainability and artisanal elegance, while maximizing their visual and digital marketing impact.
